It has been proven that consumers trust influencer more than brand itself, the old techniques are gone out of fashion this days, consumers believe the trusted voice and more than 85% of consumers are investing money on the basis of reviews and researches, that’s almost 9 in 10 people! Influencers aren’t called influencers for nothing. It’s value for money for any brand to invest and get results which are way more effective than other options, the trusted voice of the influencer is now in vogue. Working with influencers on one-off campaigns is great for raising brand awareness and generating interest, but it’s when they become long-term brand advocates that you truly start to see the value in their work. Have you ever seen a celebrity, blogger or influencer wearing a gorgeous dress and thought ‘I like that, I want that.’ Then have you purchased it, based on their recommendation after seeing it on their platform?
There are millions of influencers across all the social platforms, so in order to stand out from the crowd influencers need to be creative in all stages of content development. In order to produce large volumes of unique content, you need to be creative, so it’s a hat they wear day in and day out. Influencers have fresh approach to make your brand stand out from everyone else in the competition. Influencers are really creative and they also have this ability to think outside of the box and shake things up. Just a general brief of your goals is enough for them create a creative and unique campaign with which surely make results which are mind blowing.
Without that mutual connection, or middle man if you will, it’s a lot harder to start building that relationship. Influencers are the link between a brand and its market awareness, it’s that simple! While influencers do generate leads and sales as well, the brand awareness they build is unrivalled in traditional PR strategies. Exposure and brand awareness is so important in today’s saturated retail and eCommerce space, so the more brand awareness you can achieve, the better. They’re excellent at communicating a brand’s vision and message in a way that their followers will engage and connect. Influencers are crucial to converting leads in the sales funnel. From the moment a consumer sees your product on an influencer’s page, they’re thinking about the product and what it would look like in their life. Now that the product is top of mind, it’s much easier to convert the lead into a paying customer.
Influencers have a very targeted following of people in the same demographic, which brands can tap into if they are savvy with their prospecting and outreach. Just as influencers drive traffic to your website, online store and social media channels, they also help to improve your SEO and backlink profile. While social shares are not directly linked to Google’s ranking algorithm, blog links pointing to your website are extremely beneficial. Always include a request to tag your brand in all influencer collaborations so that your social media platforms receive some love as a result of the campaign. It might happen slowly, but it’s certainly worth it.